As the world of business becomes increasingly global and homogeneous, cultural differences have faded into the background or even disappeared altogether. It seems then that if a concept is able to be taught, it would stand to reason that the concept could be simply translated into other languages and taught on a global scale. All members of a working society would understand new methodologies and systems in the same manner and would be able to begin using new information right away to further the productivity of the business. This, however, is not always true.
Understanding Communication
Cross-cultural communication (also know as intercultural communication) is all about trying to figure out how members of very different cultures and societies communicate with one another. Often times, it is necessary to draw upon the fields of psychology, anthropology, cultural studies and communications to gain a better understanding of this process.
A number of scholars have become experts in the field of cross-cultural communications and have written books and devised theories to help managers and other business people gain insight into the mechanics of successful international business endeavors. For example, Geert Hofstede uses an analysis of various countries to determine how they might interact in any given situation with members of another country. “Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success.”

